The Value of Connecting Arts and Business
Blog 26 april 2015 Recently there is the discussion on the authentic or intrinsic value of the arts and how this is instrumentalised or compromised when put into a business setting. So let’s see some examples of how this works. Someone from a big insurance company says: “if I want a dialogue with my customers about insurance, it will be short. Insurance is a boring subject. But if I can talk with them about art the dialogue will become longer and more alive. So if I want to attract a higher educated part of the population, then associating myself with art is an excellent opportunity....
Read More